Independent businesses.
Enterprise-grade digital thinking, sized for a growing business.
You don't need a full-time digital leadership team to grow well, you need the right decisions at the right moments. I bring 25 years of leading digital experiences for brands like ITV, Domino's, KFC and ASOS, and apply it pragmatically to independent businesses. Insight for the likes of cutting wasted spend, fixing the customer journey, and turning traffic into revenue.
Clarity, savings and growth, without the enterprise overhead
Platform, cost, conversion, loyalty, app and team maturity, one senior voice across all of it.
Are you asking yourself?
If any of these land, we should talkHave we optimised our digital costs?
Is Shopify the right platform for us?
Are we using the right third-party loyalty providers?
How can we increase conversion?
Have we got the right social strategy?
Should we implement AI?
Do we need an app?
Have we the right maturity level on our team?
These are the exact questions I help owners and leadership teams answer, with evidence, not opinion. No jargon, no oversized retainer. Just senior judgement pointed at your commercial goals.
Get answersThe cost of standing still
Why these questions matter82%
of people have abandoned a purchase because of a poor experience.
When the journey is confusing, slow or clumsy, customers simply leave and most never come back.
- 7% fewer conversions for every 1‑second delay in page response.
- 40% of visitors leave a site that takes more than 3 seconds to load.
- ~90% of users won't return after one bad experience.
Sources: UX / web-design industry benchmarks (WeAreTenet, DesignRush, Baymard).
27%
of the average independent business's cloud & software spend is wasted.
Unused licences, overlapping tools and the wrong plans quietly drain budgets that could fund growth.
- ~30% of all SaaS spend goes underused or unused across businesses.
- 94% of organisations are overspending in the cloud (Forrester).
- Monthly billing can cost up to 65% more a year than annual.
Sources: Flexera / CIO Dive, Forrester, Spendbase SaaS reports.
70%
of shopping carts are abandoned before checkout completes.
That's an estimated $260 billion in recoverable orders left on the table every year.
- The average store converts just ~2.5% of its visitors.
- Personalisation typically lifts revenue 10–25%.
- Small journey and checkout fixes compound fast at your volumes.
Sources: Baymard Institute, Contentsquare 2025, Dynamic Yield.
How I can help
Practical, senior, on your sideDigital cost review
A clear-eyed audit of your platforms, tools and subscriptions. I look for savings and tell you exactly what to cut, keep or renegotiate.
Platform & tech choices
Is Shopify right? The right loyalty provider? Do you need an app? Independent advice on the decisions that are expensive to get wrong.
Conversion & experience
I map the real customer journey, find where you're losing people, and prioritise the fixes that move revenue backed by evidence, not guesswork.
Team & maturity
Coaching and structure to raise your team's digital maturity, plus a social and product strategy that fits your size and ambition.
AI Discovery & Recommendation
A practical review of where AI genuinely fits your business, from customer service and content to search, personalisation and everyday operations. I assess the opportunities, the risks and the realistic return, then recommend exactly what to adopt, what to pilot and what to leave alone.
Customer Research
Structured research to understand what your customers actually want, from interviews and surveys to journey mapping and usability testing. I turn the findings into clear, prioritised actions that lift experience, conversion and loyalty, so you build what matters, not what you assume.
Ready to grow
without the guesswork?
Tell me where you're stuck. I reply personally, usually within one working day, no pitch decks, just a straight answer.
Thanks. Message received.
I'll reply personally, usually within one working day.